Maruti Ritz; More than 1 Lakh Maruti Ritz Sold

Maruti Ritz has joined the league of most successful models in the Indian car market after Alto and Swift. The car crossed one lakh sales figure in a span of 17 months of its launch. "We are overwhelmed by the terrific response given by our customers to the Maruti Suzuki Ritz," MSI Managing Executive Officer (Marketing and Sales) Mayank Pareek said, claiming that the car was the fastest to cross the one lakh sales milestone in the premium compact car segment.

Ritz' sales are attributed to its contemporary looks and attitude apart from its brand value and engineering lending it fuel efficiency, reliability and performance. Maruti Ritz was launched in May 2009 is currently priced between Rs 4.05 lakh and Rs 4.96 lakh for the petrol version and Rs 4.79 lakh and Rs 5.14 lakh for the diesel variant. It had also crossed its 50,000 sales market in record time as well.

The Ritz has been developed on Swift platform and is positioned in the premium hatchback segment. The car has been specifically designed for the Indian customers where Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the new car and carry out India-specific change.

Source: CarTradeIndia.com

Maruti Suzuki Ritz Genus Limited Edition Unveiled in India

Maruti Suzuki unveil a special limited edition Ritz Genus today, to commemorate the first anniversary of Ritz model. The limited edition, 'Ritz Genus' retains the best attributes of Brand Ritz and adds several exciting features, which include: a brand new signature colour 'Emerald Blue'. The colour is accentuated through matching door handles and body colour rear view mirrors.

Smart body graphics run all along the length to make the car distinctly appealing. Body side mouldings add character to the Genus's profile. The rear is enhanced with a back door garnish and graceful "Genus" decal. The interiors are plush with a dual tone dashboard with blue-gray shades. For entertainment, the ‘Ritz Genus' is equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray.

'Ritz Genus' will be available as an option on the Ritz VXi (Petrol) and Ritz VDi (Diesel) models. Speaking on the occasion Shashank Srivastava, Chief General Manager (Marketing) said, "Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Ritz Genus will find great appreciation with customers for its new add-on features."

In recent years, the company has brought in 'Limited Editions' for its bestsellers like Swift, Estilo and Alto to bring vibrancy and excitement around its offerings. Maruti Suzuki Ritz, launched in May 2009, delivered the best ever first-year performance in the domestic automobile Premium A-2 segment by registering sales of a whopping 68,130 units in its first year of sales. Cumulatively, Ritz has sold over 86,400 vehicles till date.

The Ritz has endeared itself to its customers for its superb fuel efficiency of 17.7 kmpl in petrol and of 21.1 kmpl in diesel., bold styling and excellent road handling. The Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.

Maruti Suzuki Ritz Genus Price in India (Ex-showroom (Delhi):

Maruti Suzuki Ritz Genus Vxi - Rs 4,52,349

Maruti Suzuki Ritz Genus Vdi - Rs 5,31,410

Source: Maruti Suzuki India Limited