2011 Bajaj Discover 125cc Price Around Rs. 45K Launched in India

Bajaj Auto launched new Bajaj Discover 125cc bike with DTS-i power. Bajaj Discover 125cc DTS-i will be addition to Bajaj Discover bike family of Discover 100 and the Discover 150 models.

S.Sridhar, President Motorcycle Business, Bajaj Auto said “Although we are riding high on the success of the Discover 100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage & power. The Discover 125 is expected to cater to the unfulfilled need of the above set of commuters and spread the Discover excitement across the commuter segment,”

Country’s second largest two wheeler maker launched the DTS-i powered Discover 100 in July 2009. This strong and sporty bike offered outstanding mileage and was an instant success in a market hitherto completely dominated by Hero Honda executive bikes. It reached volumes of 80000+ per month within a year of its launch.It next launched the Discover 150 in May 2010 which gave the Indian consumer an opportunity to own a 150cc commuter at an affordable price. This flanking strategy against its major competitor has given instant results with another 35,000 bikes being contributed by this powerful variant.

Bajaj Discover 125cc Price in India:

Bajaj Discover 125cc price at Rs. 45,500/- (ex-showroom, Delhi) and will be launched in phase-wise manner across the country.

New Bajaj Discover 125cc Bike Coming Soon

Greetings! Here is a piece of news that will certainly bring some questions on Bajaj because the company is again set to roll out Bajaj Discover 125 next month i.e. in April. According to the news, Bajaj will launch the bike in coming month. One can just say that they are coming up with nothing but variants of Discover.

Bajaj Discover Price in India:

Bajaj Discover 125cc Drum brake version – Rs.44,000

Bajaj Discover 125cc Disc brake version - Rs.47,000

Bajaj Discover 150cc – Rs.48,000!

According to the market conditions, Bajaj doesn’t want people to lose sight of their one of the best selling bikes and thus they are rolling its variants time and again. The company wants to take advantage of Discover’s popularity and one may expect lot more variants from them in future.

Bajaj Discover 125 is going to be launched in two variants i.e. a cheaper drum brake variant and another variant that sports a disk brakes. The cheaper drum brake version is expected to sell around 44,000 INR and the other with discs will be priced around 47,000 INR. Well, as you can see that there is not much of a difference between the two expect the brakes part and thus in my opinion the company might have to rework their pricing system. The pricing policy of the company needs a serious reworking because the Discover 150 sells at 48,000 INR. After these two versions come up, Bajaj will have many variants of the same bike; this will be confusing for people to come to a conclusion.

News has it that, the all new Discover 125 will have a sub brand that will be independent of Bajaj. This re-branding is Bajaj’s long time strategy to set different brand names for Pulsars and Discovers because they are so successful in the market.

Yet another interesting fact associated to the launch is that the company is looking to push Discover sales to 1.65 lakh units by mid 2011-2012. To sum up the whole scenario, Bajaj wants to double its Discover sales and set it as a separate brand and thus they are rolling out Discovers time and again.

Source: bikeadvice.in

Bajaj Bikes Launched New Bajaj Discover 150cc @ Rs. 46000 in India

Riding high on the success of 100cc Discover DTS-Si and to strengthen its presence in commuter segment, Bajaj Auto today launched the new Discover 150. With the promise of "More Excitement per Litre", this new model is all set to thrill riders with an exciting ride feel, exciting features as well as exciting mileage and value proposition. The Discover 150 is the first bike in the ‘Commuter Sports’ segment which offers the utility of a commuter bike combined with the performance, style and features of a sports bike to bring in a renewed passion for biking.

The New & Powerful 150cc 13 PS DTS-i engine not only delivers outstanding power and pickup at the slightest twist of the wrist but also ensures excellent on-road mileage of 65 kmpl - equal to most other 100cc’s. Bajaj R&D has really toiled to bring two opposites together i.e. mileage and power. Never before has any bike delivered such true 150-cc performance with a fuel efficiency to keep the customer smiling all the way.

The new Discover 150cc has also been loaded with exciting premium features such as:
* 5 speed gear-box for superior performance
* Electric Start as a standard for quick hassle free starting
* Nitrox Suspension for highest level of comfort even on rough roads.
* Disc-brake
* Wider-rear tyres for better road grip.

Commenting on the launch, S. Sridhar, CEO (2 wh), Bajaj Auto said, "Discover 100 took market by a storm with its launch last July. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 pm. With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio.

He further added that the new Discover is all set to be a pleasure to the commuter’s pocket both in terms of purchase as well as operating cost.

Discover 150 comes at an amazing prices of Rs. 46,000/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country. The bike is future proof as it adheres to the latest BS III emission norms.

Discover is one of the largest selling brands in the Indian motorcycle market with more than 650,000 owners of Discover 100 bikes in a short span of time. For the financial year 10-11, Bajaj Auto has a sales target of 4 million vehicles including 3.6 million motorcycles, consisting of largely the Discover and Pulsar range.

Technical Specifications:

Engine	Type	DTS-I, 4 Stroke, Natural air cooled
	Displacement	144.8 cc
	Max. Net Power	13.0 PS @ 7500 rpm
	Max. Net Torque	12.75 Nm @ 5500 rpm
Suspension	Rear	Nitrox, Wheel travel 110 mm wheel travel
Brakes	Rear	130 mm Drum Brake
	Rear	100/90*17"
Tyres & Wheels	Wheels	Aluminium Alloy Die Cast
Fuel Tank	Reserve	2.3 litres, Usable reserve 1.5 litres
	Ground Clearance	165 mm
Dimension &Weight	Kerb Weight	121 Kg
	Headlamp	35/35 W
Electricals	Tail lamp	LED Type

Source: Bajaj Auto India

5 Lakh Bajaj Discover DTS-Si Sold in 225 Days by Bajaj Bikes

Bajaj Auto new offering in the 100cc segment, the Discover DTS-Si, has sold a record 500,000 numbers in 225 days of its launch. The bike which was launched in July 2009 has ossibly set a new benchmark for any bike to reach a record 500,000 numbers within the shortest span of time. It has also attained the leadership in states like West Bengal and entire North East region by becoming the highest selling brand in the overall two-wheeler category.

The company has already ramped up the production from current 75,000 units to 1 lakh units per month to meet the overwhelming demand. This super-fuel-efficient bike gives an on-road, mileage of 80 km/litre on account of the ‘Digital Twin Spark - Swirl induction’ version 2.0 engine series that powers the bike.

According to Mr. S. Sridhar, CEO-2Wh "We have been overwhelmed with the response.In fact we were unable to meet the demand in February and there was a stock-out situation in some dealerships. The twin uccesses of the 100cc Discover DTS-Si and also the recently launched Pulsar 135 LS has boosted our marketshare to 27.3 % in February 2010."

The Bajaj DISCOVER DTS-Si Electric start comes in five colors at an attractive price of Rs. 41736 (Ex- Showroom Delhi)

Source: Bajaj Auto India