Mercedes-Benz E 200 CGI BlueEFFICIENCY @ Price Rs. 38.76 Lakh Launched in India

Continuing its product offensive, Mercedes-Benz India today announced the launch of the E 200 CGI BlueEFFICIENCY in elegance styling. This marks the debut of the CGI technology in the E-Class range. The CGI technology combined with BlueEFFICIENCY measures ensures optimized efficiency, performance as well as environmental compatibility. The E 200 CGI BlueEFFICIENCY thus becomes the second Mercedes model to feature these innovative measures.

After celebrating the spirit of open top motoring with the launch of the E-Class Cabriolet earlier in August, Mercedes-Benz India E 200 CGI BlueEFFICIENCY marks the entry point of customers into the E-Class family.

With an aggressive price tag of Rs. 38.76 Ex-Showroom Pune (INR 39.5 - Ex-showroom Delhi), the new offering from the E-Class stable is tailored to deliver the highest standards of design, technology, comfort and luxury motoring to its discerning patrons.

Dr. Wilfried Aulbur, Managing Director & CEO of Mercedes-Benz India Limited, said "E-Class has been an all round success internationally; in India too it is the most popular luxury car in the country. The new E 200 CGI BlueEFFICIENCY is an irresistable combination of power, torque and luxury and further reinforces the broad range within the E-Class offerings."

Source: Mercedes-Benz India Limited

Mercedes-Benz E 200 CGI BlueEFFICIENCY Price Rs. 38.76 Lakh in India

Continuing its product offensive, Mercedes-Benz India today announced the launch of the E 200 CGI BlueEFFICIENCY in elegance styling. This marks the debut of the CGI technology in the E-Class range. The CGI technology combined with BlueEFFICIENCY measures ensures optimized efficiency, performance as well as environmental compatibility. The E 200 CGI BlueEFFICIENCY thus becomes the second Mercedes model to feature these innovative measures.

After celebrating the spirit of open top motoring with the launch of the E-Class Cabriolet earlier in August, Mercedes-Benz India E 200 CGI BlueEFFICIENCY marks the entry point of customers into the E-Class family.

With an aggressive price tag of Rs. 38.76 Ex-Showroom Pune (INR 39.5 - Ex-showroom Delhi), the new offering from the E-Class stable is tailored to deliver the highest standards of design, technology, comfort and luxury motoring to its discerning patrons.

Dr. Wilfried Aulbur, Managing Director & CEO of Mercedes-Benz India Limited, said "E-Class has been an all round success internationally; in India too it is the most popular luxury car in the country. The new E 200 CGI BlueEFFICIENCY is an irresistable combination of power, torque and luxury and further reinforces the broad range within the E-Class offerings."

Source: Mercedes-Benz India Limited

New Mercedes-Benz E-Class Cabriolet with Price @ 64.5 Lakhs Launched in India

Mercedes-Benz India announced the launch of the E-Class Cabriolet in India. The highly stylized avatar of the award winning E-Class is complete with a retractable soft top roof and offers comfortable seating for four people.

"The E-Class Cabriolet heralds a new era of Open top motoring. With its launch, the versatility of the E-Class range is further reinforced; the E-Class now offers the Cabriolet in addition to already present the E-Class Saloon and the E-Class Coupe. The E-Class has seven offerings for the discerning customers who seek individuality, expression and dynamism through the cars they drive" commented Dr. Wilfried Aulbur, Managing Director, Mercedes-Benz India Pvt. Ltd.

The E-Class has always been a runaway success in the Indian just as in the other parts of the world. It was the first automobile to roll out of the Indian plant back in 1995. Till d ate the E-Class has sold over 12,700 units thereby establishing itself as the most popular luxury car In the Indian market. The New E-Class has broken all records and has already sold 1268 vehicles between January to July 2010.

The E-Class Cabriolet adds to this multi-faceted E-Class line-up making a lifestyle statement par excellence promising an engaging driving experience with the top on or off. Thanks to its classic soft top, the four-seater convertible delivers that unadulterated cabriolet feeling. True to the motto "It's about air stream and not main stream", it combines comfort, elegance and year-round usability with the premiere feature of the AIRCAP.

AIRCAP is an automatic wind deflector that can be deployed at the touch of a button to significantly reduce turbulence in the vehicle’s interior. It also dispenses with the assembly required for conventional wind deflectors and leaves the side profile of the Cabriolet undisturbed.

The production standard sound-dampening soft top comes with extremely high-quality insulation to deliver comfortable travel with the top up. Thus, the closed E-Class Cabriolet offers one of the quietest interiors in the segment of four-seater premium soft-top cabriolets. The top can be open or closed at the touch of a button in only 20 seconds – even while driving at speeds of up to 40 km/h.

Like all E-Class models, the Cabriolet also offers an outstanding level of safety with standard equipment that include the ATTENTION ASSIST drowsiness detection system, PRE-SAFE predictive occupant protection, the intelligent light system among others. The E-Class E 350 Cabriolet sports a 3.5 litre engine delivering a powerful output of 272 hp and a torque of 355 Nm celebrating the sheer driving pleasure.

The E-Class Cabriolet is priced at INR 64.5 lakhs as per ex-showroom Delhi pricing.

Source: Mercedes-Benz India

Mercedes-Benz India Recorded 94% Sales Growth in June

Continuing its strong growth story, Mercedes-Benz India today announced its sales numbers for June 2010. The company notched-up 388 units in June 2010 (increase by 94% over June 2009). The C 200 CGI Blue Efficiency introduced in mid May continued its popularity run with 320+ units sold since launch.

In the first half of 2010 Mercedes sales increased by 79% (January – June 2010: 2402 units; January – June 2009: 1342 units). Powering this growth are the volume models of the E-Class (1056 units) and the C-Class (926 units).

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India elaborated: "Our customers appreciate the Passion, Excitement and Fascination that are associated with Mercedes-Benz as a brand and our cars. Exciting products, world-class ownership experience and engaging customer programs have been our key levers; we have more excitement for our customers and enthusiasts in the second half of 2010."

Courtesy: Mercedes-Benz India

New Kolkata Showroom Opens for Mercedes Benz Cars in India

Interkrafts, the authorized dealer for Mercedes-Benz in Eastern India today formally inaugurated its new showroom for Kolkata. Centrally located at Dr. Ambedkar Sarani Road, the new Interkrafts showroom is spread over an area of 6700+ sq. ft. The facility was created in a span of four months with an investment of Rs. 1.5 Crores.

Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India commented: “Interkrafts has represented Mercedes-Benz India since 2002 and has grown with us. I am sure this state-of-the-art showroom will go a long way in further enhancing customer delight. To mark the opening of this showroom we have a very fascinating car: the E-Class Coupé which witnesses its Eastern-India debut today."

The new facility of Interkrafts is tailored to offer an engaging 'Mercedes-Benz experience' for customers: drive-in valet service, luxurious customer lounge, Cafe Mercedes along a wide range of vehicles on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are further highlights of the new facility. To offer enriched vehicle purchase and ownership experience, Interkrafts has 33 dedicated and trained personnel to cater to sales, after-sales and service in Kolkata. By the start of 2009, Interkrafts announced their state-of-the-art 7000+ sq. ft. workshop at Kolkata which was set up with an investment of approximately Rs. 1 Crore. The new showroom further reinforces the initiatives towards customer delight.

Mr. Hiteshwar Singh, Director & CEO Interkrafts: “Till date, Interkrafts has sold an estimated 450+ Mercedes-Benz cars in Kolkata and West Bengal of which 70 units were sold in Jan – May 2010 (53 units in Jan – May 2009; 103 units in Jan – Dec 2009). Our focus upon the market also earned us the coveted award as the dealership with highest levels of customer satisfaction within the Mercedes-Benz India network. The new showroom will help us position ourselves even more attractively in the market and engage our customers even better."

The new E-Class Coupé
The new E-Class Coupé has won critics and fans globally because of its stunning design (Declared as the “Most Good Looking Coupé" by Chicago Athenaeum - Museum of Architecture and Design; received “The Good Design Award" by Auto Bild, Germany).

A long bonnet, sleek side flanks, crisp rear and lack of B-pillar contributes to the athletic looks of the debutante. The E-Class relation is interpreted through the twin-headlamp face, V-shaped front end and overall design language

The E-Class Coupé is the most aerodynamic series production car in the world with a drag coefficient of 0.24 only. It comes with an aggressive price tag of Rs. 57.45 Lakh onwards (Ex-showroom Kolkata)

Design which expresses passion and effortless superiority
The classic coupé side aspect reflected by the absence of the B-pillars and the fully retractable side windows give this new two-door car a distinct sporty interpretation. The hallmark of Mercedes Coupé design is its sports radiator grille with the large central star.

The E-Class Coupé has also earned its fame in the performance category. The new petrol engine combines efficiency and effortless power delivery with its 3.5 litre engine V6 engine offering 272hp at 6000rpm. With a drag coefficient of just 0.24, this is the world's most aerodynamically efficient series-production car.

The new E-Class Coupé offers all the technical innovations that one might expect from a luxury sport Coupé with new trendsetting features like - ATTENTION ASSIST (drowsiness detection system), selective damper control, preventive occupant protection Adaptive Main Beam Assist, PRE-SAFE® technology and Intelligent Lighting System all of which together make the E-Coupé a “thinking" partner. With such advanced technical developments and E-Class Coupé specific features (like keyless go, panoramic sunroof to name a few), this car further consolidates the leading position of Mercedes-Benz in the luxury class with unique trailblazing innovations for safe and sporty driving, available with no other manufacturer.

Source: Mercedes-Benz India

Mercedes-Benz Launches C 200: CGI Technology Car in India @ Rs. 26,25 Lacs

Mercedes-Benz unveiled its roadmap for gasoline engine technology in India. "The CGI technology heralds a new era in gasoline engines with improved output, optimized consumption and even more impressive emission statistics" commented Prof. Dr.-Ing. Bharat Balasubramanian, Vice President Product Innovations & Process Technologies, Group Research & Advanced Engineering, Daimler AG, speaking to media persons at the launch event.

The CGI technology makes its debut in the C-Class. Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India explained the rationale: "The C-Class is in most cases the first touch point of customers with our brand. Mercedes-Benz stands for exciting products and cutting edge technologies; what better way to reinforce this promise than by offering the C 200 CGI as the harbinger of the CGI revolution in gasoline engines!"

The CGI technology is the first of its kind in the world to use sophisticated petrol direct-injection engine with spray guided combustion process. CGI engines use piezo-injectors (also seen on the global F700 DiesOtto concept presented by Daimler AG). With the new technology, the engine can run with high excess air and thus offer excellent fuel efficiency. Thanks to multiple injection, it is for the first time possible to extend this lean-burn operating mode to higher rpm and load ranges too.

Among the most important components of this innovative direct petrol injection system are the fast-acting piezoelectric injectors. They have nozzles which open outwards to create an annular gap just a few microns wide. This gap shapes the fuel jet and produces a uniform, hollow-cone-shaped spray pattern. The microsecond response times of the piezoelectric injectors provide the basis for delivering multiple injections per power stroke, and thus for lean-burn operation. By allowing flexible and efficient control of the combustion process they play a key part in ensuring the engine's outstanding fuel efficiency. The engine’s innovative injection procedure makes for much better fuel and thermodynamic efficiency than the wall-guided combustion process previously employed with direct injection.

Mercedes-Benz has replaced the previous 4-in-line KOMPRESSOR Technology with the world's first spray-guided direct petrol injection. Thus in the C-Class, the C 200CGI replaces the C 200 Kompressor in the model range. The C 200 CGI BlueEFFICIENCY equipped with the new engine technology consumes just 11.4 km /litres of fuel knocking 0.78 litres off the values of the C200Kompressor. CO2 emissions are also reduced from 215g/km to 201 g/km. The debutante offers an output of 137kW at 5600rpm (approx. 5% increase over the C 200Kompressor). At the same time it offers increased bottom-end torque of 285 Nm at 2400-4000 rpm (C 200Kompressor = 240 Nm @ 3500 - 4500rpm ). Thus the C 200CGI is keenly tuned in with the environmental objectives of lower emission at the same time becoming even more pleasurable to drive, more sporty and quick.

As well as an exciting design and hallmark Mercedes refinement, the Mercedes-Benz C-Class displays state-of-the-art technology such as the AGILITY CONTROL package with selective damper control and the PRE-SAFE system with anticipatory occupant-protection measures. Furthermore, independent studies confirm that the C-Class has the highest resale value in the medium-size category, while the latest breakdown statistics compiled by the ADAC (German Automobile Association) reveal that it is the most reliable car in its class.

The Mercedes-Benz C 200 CGI is priced at Rs. 26,25 Lacs Ex-showroom Mumbai. ( Ex Delhi is 28.98, Ex-Bangalore = 29.23 )

Courtesy: Mercedes-Benz India

Mercedes-Benz Launches New E-Class Coupe Luxury Sedan Car in India

Mercedes-Benz India today brought in a whole new meaning to attraction & luxury in the premium automobiles segment by unveiling the new Mercedes E-Class Coupe. Aggressive, Sporty & Exclusive, the E-Class Coupe inspires awe, attraction & allure. The distinctive lines and sleek edges lend it an aura of irresistible charm. Within this two-door beauty lies the unmatched performance, safety and comfort features of the legendary E-Class.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India: "The E-Class Coupe makes an unambiguous statement about a lifestyle characterized by beauty and sophistication. With its expressive styling premium equipment, state-of-the-art technology and high safety standards, the New E- Coupe meets the needs of young individuals looking for a car that is athletic, striking and passionate. The vehicle rounds off the automotive product range and targets a clientele for whom style and individuality is of significant importance".

Design which expresses passion and effortless superiority

With its classic coupe side aspect, reflected by no B-pillars and fully retractable side windows – the new two-door car is a particularly sporty interpretation of the E-Class' dynamic design. The hallmark of Mercedes Coupe design is its sports radiator grille with the large central star. The arrow shape of the entire front section coupled with its lean build give the car a sportier and more dynamic presence.

High standards of ride comfort

The E-Class Coupe takes on a pioneering role in the drive and performance category. The new petrol engine combines efficiency and effortless power delivery with its 3.5 litre engine V6 engine offering 272hp at 6000rpm. With a drag coefficient of just 0.24, this is the world's most aerodynamically efficient series-production car.

Most comprehensive array of safety features in this vehicle category

The new E-Coupe offers all the technical innovations of the new E-Class series that one might expect to find in a sports-oriented luxury coupe. The product features new trendsetting technologies – like ATTENTION ASSIST (drowsiness detection system), selective damper control, preventive occupant protection Adaptive Main Beam Assist, PRE-SAFE technology and Intelligent Lighting System all of which together make the E- Coupe a "thinking" partner. These features can not only see, feel, and respond to dangers by means of its "reflexes," but also act independently to prevent accidents or minimize their effects.

With such advanced technical developments and E-Class Coupe specific features (like keyless go, panaromic sunroof to name a few), this car further consolidates the leading position of Mercedes-Benz in the luxury class with unique trailblazing innovations for safe and sporty driving, available with no other manufacturer.

Priced at Rs. 54.83 Lakhs (Ex-Showroom Mumbai), the new E- Coupe will be retailed through Mercedes-Benz Dealerships across the country."

Courtesy: Mercedes-Benz India

Mercedes Benz Launches GL-Class: Premium Luxurious SUV Car in India

Mercedes-Benz India today launched the most premium SUV in Indian market- the New GL 350 CDI BlueEfficiency. Demonstrating excellent off-road capabilities and environmental compatibility, this seven-seater premium SUV offers excellent handling both on and off-road and pampers occupants with its extremely spacious accommodation and a host of luxury fitments.

Speaking on the occasion, Dr. Wilfried Aulbur, Managing Director and CEO, Mercedes-Benz India said “The GL-Class is clearly head-and-shoulders above competition and sets benchmarks in areas of luxury, safety and performance. It is built for ensuring extraordinary performance both on and off the road. In its segment the GL-Class is largest SUV and the only one that offers full size third row seats with independent with AC vents. Its on-road poise, muscular appeal and attractive 19” alloys coupled with a enhanced ground clearance of 307mm- the best in its segment, makes the GL-Class a very attractive proposition, while BlueEFFICIENCY tag is a statement of its environmental compatibility.”

Intelligent solutions to deliver optimim Performance & promote excellent safety:

With PRE-SAFE preventive occupant protection system, a world first in this market segment, Mercedes-Benz GL-Class has raised safety to an even higher level. PRE-SAFE utilises the sensors in the dynamic handling control systems and optimises the protective function of the passive safety components in potential accident situations. Also, crash-responsive head restraints for driver and front passenger support the head sooner in a rear-end impact, thus reducing the risk of injury.

Comfort, Safety & Dynamism on and off-road

4MATIC – the permanent four-wheel drive from Mercedes-Benz – provides the GL-Class with superior handling whatever the conditions. Together with the standard-fit AIRMATIC air suspension, the precise speed-sensitive power steering and the ADS Adaptive Damper System also fitted as standard, the imposing GL-Class (wheelbase 3075 mm) handles impressively. Special off-road features such as Downhill Speed Regulation (DSR), hill-start assist and off-road ABS assist the GL-Class driver off road. The Off-Road Pro engineering package, standard on all ECE models, means the GL-Class can also handle the most extreme off-road terrain.

The modified AIRMATIC air suspension, designed specifically for demanding conditions, increases the ground clearance to a maximum of 307 millimetres where required, and raises the fording depth to 600 millimetres. A fixed panoramic sunroof over the third-row seats, which is equipped with a sunblind, also provides additional comfort and enhances the sense of spaciousness.

The GL-Class sets milestones with features like electrically folding 3rd seating row with special AC vents, COMAND APS with integrated 6–disc DVD changer and reversing camera and also comes with Rear seat entertainment system and infrared headphones from Mercedes-Benz accessories.

All occupants enjoy generous headroom and legroom, even in the third row, and easy access is assured thanks to the high roof edge and large door opening angle of up to 64°. The two individual third-row seats offer plenty of room in all directions. They can also be folded at the press of a button to create a flat loading surface. Also, the muscular styling of SUV ensures plenty of power and torque. The GL 350 CDI accelerates from 0 to 100 km/h in 9.5 seconds, reaches a top speed of 210 km/h and consumes a mere 9.7l per 100 km.

The New Mercedes GL-Class represents the dynamic and passionate genes of the Mercedes-Benz brand. The seven-seater luxury SUV’s environmental compatibility is underscored by the Blue efficiency features optimizes efficiencies and fuel consumption. The GL350 CDI comes with the standard-fit with automatic climate thermotronic with DIRECT SELECT which incorporates an array of smart energy saving measures without compromising performance. The high quality materials and the high sheen chrome trim adorn the vehicle that is difficult to beat where size and flexibility are concerned. All in all, the new GL-Class is a vehicle that takes luxury to a new dimension.

Courtesy: Mercedes-Benz India

Mercedes Benz Unveils S 350I & S 350 CDIL BlueEFFICIENCY Luxury Sedan in India

Mercedes-Benz, today formally announced the arrival of its iconic sedan and a global favourite – the All-New S 350L and the S 350 CDI L BlueEFFICIENCY in India. With state-of-the-art technology for even greater safety, as well as trailblazing innovations in comfort and drive technology, the Mercedes-Benz flagship is all set to reassert its leading position as the brand’s innovation platform and benchmark for luxury sedans. For more than five decades, the Mercedes S-Class cars have signified a special aura, showcased intelligent technology and delivered the highest quality.

Speaking at the launch ceremony, Dr. Wilfried Aulbur (Managing Director & CEO, Mercedes-Benz India) said, "The all-new S-Class is the perfect embodiment of the brand's core attributes of safety, comfort, quality and innovation. Its uncompromising standards have made it the preferred choice of the world's most powerful and influential people. Continuing the legacy, the all-new S-Class not only displays outstanding driving dynamics, but is a fitting testament of our technological expertise. Globally the S-Class is the overwhelming market leader in its segment; in India as well, the S-Class is the clear leader with over 53% share of the market. The new S 350 L & S350 CDI L will carry forward the S-Class leadership in this segment."

The 2010 S-Class is the only car in its category to offer a unique combination of ultra-modern assistance and protection systems. The new assistance systems turn the new S-Class model into an "intelligent" partner for the driver. The car is able to "see", "feel", respond reflexively and act autonomously to prevent accidents or mitigate their effects.

The 2010 S-Class offers features designed to provide highest levels of comfort and safety to its occupants. Features like Advance Parking Guidance with ultrasonic sensors, Multicolour Ambient Lighting, LED Light Package, Climatised seats, Massage function for rear seats, ATTENTION ASSIST, etc are standard. As an exclusive world first for the 2010 S-Class, SPLITVIEW technology is being offered. With two views on a single screen, both the driver & the front passenger can view different functions simultaneously on the screen. A wireless headphone with remote ensures that the co-passenger does not interfere with the driver’s focus while on the road.

Great attention has been given to the Rear Seat comfort & entertainment package for the rear-passengers. New introductions include redesigned rear entertainment screens with remote control & 2 wireless headphones as well as standard massage function for the rear passenger.

With typical Mercedes attention to detail, the designers have also given great attention to the interior of the new Mercedes-Benz S-Class, ensuring that every feature appeals in both emotional and functional terms with its form, colour and material. The result is a harmonious whole – an atmosphere in which the car’s occupants immediately feel safe and protected, and long journeys can be taken without any feeling of effort or stress.

The new Mercedes-Benz S 350 L is priced at Rs. 82 lakhs (ex-showroom Delhi), while the new Mercedes-Benz S 350 CDI L BlueEFFICIENCY comes at Rs. 80.50 lakhs (ex-showroom Delhi).

Courtsey: mercedes-benz.co.in