HM-Mitsubishi Motors, one of India’s leading auto manufacturers, is revamping its dealer strategy for the Indian market. As part of the strategy, HM-Mitsubishi will be significantly enhancing its presence in the country, with increased focus on tier II locations. The company will be inaugurating 22 new dealerships by March 2011. With this, HM-Mitsubishi will have 62 dealerships across India.
Speaking about the same, Y.V.S Vijay Kumar, Executive Vice President and Head of Mitsubishi business at HML, said “We have received an overwhelming response for the Outlander 2010, which we recently launched. And by and large we are seeing an increased demand for our brands across different locations, especially for the Pajero and Montero. Given this, and the fact that we will be launching more products for the Indian market shortly, we are adopting an aggressive dealer strategy, to establish our presence in more locations.”
Adding to this Yoshiaki Wada, Head – Dealer Development and Business Development, HM-Mitsubishi Motors, said, “This year, we are looking to aggressively increase our presence in the Indian market. We will be enhancing our focus on the key tier II and III locations, which are playing a key role in the growth and development of the auto sector in the country. In keeping with this, we have inaugurated 14 dealerships in the last five months across tier I and tier II cities. Currently, we are present across 40 locations in India through 54 dealerships and we aim to increase this number to 62 by the end of the current fiscal.”
The Mitsubishi model range in India includes Mitsubishi Lancer, Mitsubishi Cedia, Mitsubishi Cedia Sports, Mitsubishi Pajero, Mitsubishi Motero and Mitsubishi Outlander 2010. The entire Mitsubishi model range is available across all showrooms in the country.
Mitsubishi Cars Price in India (ex-showroom Delhi) are given below:
Mitsubishi Lancer Price 7.75 lacs (ex-showroom)
Mitsubishi Cedia sports Price 9.60 lacs (ex-showroom)
Mitsubishi Pajero Price 20.35 lacs (ex-showroom)
Mitsubishi Montero Price 38.95 lacs ex-showroom
Mitsubishi Outlander 2010 Price 20.25 lacs (ex-showroom)
Source: Mitsubishi Motors
Showing posts with label Mitsubishi Cars India. Show all posts
Showing posts with label Mitsubishi Cars India. Show all posts
Tuesday, September 28, 2010
Saturday, August 21, 2010
HM-Mitsubishi To Hike Prices of Mitsubishi Outlander From September 1
HM-Mitsubishi, one of India’s leading automobile manufacturers, has announced that it will be raising the prices of the Outlander 2010, from September 1, 2010. The price hike, which will be in the range of 1.5 to 2%, is primarily due to rising input costs and the appreciation of the Japanese Yen against the Indian Rupee.
Speaking about the development, Mr. Y. V. S. Vijay Kumar, Executive Vice president and head of Mitsubishi business at HML, said, "We announced an introductory price on the Outlander 2010, when we launched the product, which came with many advanced features. Since then there have been significant currency fluctuations, with substantial appreciation of the Japanese Yen against the Indian Rupee. This has resulted in huge rise in the cost of imports, which has impacted our bottom lines. Therefore, we have no choice but to pass on a marginal cost increase."
Currently priced at Rs. 19.95 lacs, the Outlander 2010 has received a tremendous response from the market in the last few months, with the company selling more than 150 units in July 2010 with order backlog of 300 nos. The company has increased the production capacity and expects to produce and sell close to 250 units in the month of August. All the customers who book the Outlander 2010, till August 31, can avail the older price (Rs. 19.95 lacs).
Currently HM - Mitsubishi Motors sells the Lancer, Cedia, Cedia Sports, Pajero, Montero and Outlander in the Indian market.
About HM-Mitsubishi:
Mitsubishi Motors Corporation ventured into the Indian market through its association with Hindustan Motors Limited, India’s India's pioneering automobile manufacturing company, 1998, to form HM-Mitsubishi Motors and launched the well-accepted Lancer in India. Over the years, HM-Mitsubishi launched other products in the Indian market, including the Pajero, the Cedia, the Montero and the previous Outlander 2008.
Hindustan Motors Limited, over the years, has equipped itself with state-of-the-art facilities for the production of passenger cars, trucks and multi utility vehicles. Hindustan Motors Limited's manufacturing facilities are situated in the states of Madhya Pradesh, Tamilnadu and West Bengal. Hindustan Motors functions with a commitment to core values such as quality, safety, and environmental care, combined with customer-oriented total solutions.
HM-Mitsubishi currently has 41 dealerships across India, including key cities like Chennai, Mumbai, Bangalore, Delhi, Ahmedabad, Pune, Hyderabad and Kolkata.
For more information, please log onto www.mitsubishi-motors.co.in
Speaking about the development, Mr. Y. V. S. Vijay Kumar, Executive Vice president and head of Mitsubishi business at HML, said, "We announced an introductory price on the Outlander 2010, when we launched the product, which came with many advanced features. Since then there have been significant currency fluctuations, with substantial appreciation of the Japanese Yen against the Indian Rupee. This has resulted in huge rise in the cost of imports, which has impacted our bottom lines. Therefore, we have no choice but to pass on a marginal cost increase."Currently priced at Rs. 19.95 lacs, the Outlander 2010 has received a tremendous response from the market in the last few months, with the company selling more than 150 units in July 2010 with order backlog of 300 nos. The company has increased the production capacity and expects to produce and sell close to 250 units in the month of August. All the customers who book the Outlander 2010, till August 31, can avail the older price (Rs. 19.95 lacs).
Currently HM - Mitsubishi Motors sells the Lancer, Cedia, Cedia Sports, Pajero, Montero and Outlander in the Indian market.
About HM-Mitsubishi:
Mitsubishi Motors Corporation ventured into the Indian market through its association with Hindustan Motors Limited, India’s India's pioneering automobile manufacturing company, 1998, to form HM-Mitsubishi Motors and launched the well-accepted Lancer in India. Over the years, HM-Mitsubishi launched other products in the Indian market, including the Pajero, the Cedia, the Montero and the previous Outlander 2008.
Hindustan Motors Limited, over the years, has equipped itself with state-of-the-art facilities for the production of passenger cars, trucks and multi utility vehicles. Hindustan Motors Limited's manufacturing facilities are situated in the states of Madhya Pradesh, Tamilnadu and West Bengal. Hindustan Motors functions with a commitment to core values such as quality, safety, and environmental care, combined with customer-oriented total solutions.
HM-Mitsubishi currently has 41 dealerships across India, including key cities like Chennai, Mumbai, Bangalore, Delhi, Ahmedabad, Pune, Hyderabad and Kolkata.
For more information, please log onto www.mitsubishi-motors.co.in
Friday, May 7, 2010
2010 Mitsubishi Outlander Launched in India at Price Rs. 19.95 lacs
HM-Mitsubishi Motors, one of India’s leading auto manufacturers, unveiled the Outlander 2010 for the India market, today. The much-awaited Outlander 2010 is a comfortable, high-performance car, which lends itself to business purposes, as well as leisure driving. The new Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President and SBU Head – Chennai Car Plant, Hindustan Motors Ltd. in presence of Mr. Rohit Bal, one of India’s leading fashion designers and other senior company officials.
Speaking at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, “The all new Outlander is the outcome of all the feedback we received from our customers over the past one year and it delivers on all counts. With its stylish looks, great performance, plush interiors, innovative features and above all value for money price I am sure it will be as successful in the Indian market as it is worldwide for Mitsubishi. This car can perfectly satisfy the needs our target customers who want a lifestyle vehicle which can also be a fashion statement. We are supporting this great product with aggressive marketing campaign. The timing seems to be perfect this time with the auto market doing great and customer interest for a premium SUV also at a high.”
Equipped with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements in the Outlander 2010 include the jet-fighter front grill, bulged rear bumper, silver-color roof rails and HID Head Lamp with AFS function.
The All Wheel Control system in the Outlander provides for the wheels to be powered individually, which ensures superior handling in all driving conditions. A centrally located dial system, located on the center console, permits free switching between 3 drive modes (2WD, 4WD Auto and 4WD Locked), depending on the driving conditions and the environment. The Anti-lock braking System (ABS) helps prevent wheel lock and maintenance of steer control, while the Electronic Brake-force Distribution (EBD) evenly distributes braking force to the rear wheels, adding to overall safety.
The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.
The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.
The Outlander’s lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.
The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.
The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Outlander 2010. The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection. Comprising of a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.
HM-Mitsubishi currently sells the Pajero, the Montero, the Lancer, the Cedia and the Outlander in the Indian market through 40 dealerships, across India.
Source: HM-Mitsubishi India
Speaking at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, “The all new Outlander is the outcome of all the feedback we received from our customers over the past one year and it delivers on all counts. With its stylish looks, great performance, plush interiors, innovative features and above all value for money price I am sure it will be as successful in the Indian market as it is worldwide for Mitsubishi. This car can perfectly satisfy the needs our target customers who want a lifestyle vehicle which can also be a fashion statement. We are supporting this great product with aggressive marketing campaign. The timing seems to be perfect this time with the auto market doing great and customer interest for a premium SUV also at a high.” Equipped with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements in the Outlander 2010 include the jet-fighter front grill, bulged rear bumper, silver-color roof rails and HID Head Lamp with AFS function.
The All Wheel Control system in the Outlander provides for the wheels to be powered individually, which ensures superior handling in all driving conditions. A centrally located dial system, located on the center console, permits free switching between 3 drive modes (2WD, 4WD Auto and 4WD Locked), depending on the driving conditions and the environment. The Anti-lock braking System (ABS) helps prevent wheel lock and maintenance of steer control, while the Electronic Brake-force Distribution (EBD) evenly distributes braking force to the rear wheels, adding to overall safety.
The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.
The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.
The Outlander’s lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.
The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.
The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Outlander 2010. The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection. Comprising of a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.
HM-Mitsubishi currently sells the Pajero, the Montero, the Lancer, the Cedia and the Outlander in the Indian market through 40 dealerships, across India.
Source: HM-Mitsubishi India
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