Wednesday, November 2, 2011

ICON Bronco


If you have followed my blog(s) long enough you get a sense that I love two things about the automotive field, classic design and new technology. I have written specifically about how great it would be if someone were to take some of the old ICON's of the industry and build them on a new chassis with cutting edge equipment. It seems that I am not the only one thinking this way.

Icon 4X4 has been doing this for a while now. This article from Autoblog.com highlights the thinking behind their newest product, the ICON Bronco. It looks to me like they have created a beautiful lineup of products for that niche group of buyers who are upscale in their wealth quotient, but still down to earth in their personality.

If you want glitz there are other products for less money. If you want pure brawn, it can be had from a rebuild of an existing platform, also for less money. But if you are a fan of actual ability in your vehicle with a classic flair, this may be what you have been waiting for. Oh, you will also need around $150K...

Autopartstomorrow

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