Friday, November 19, 2010

Leasing Pushes Hyundai to Sales Records

Hyundai likely will break its U.S. sales record sometime this week, reports Edmunds.com's AutoObserver. The Korean automaker also will surpass 500,000 U.S. sales this year, a goal it thought it would hit in 2007 but didn't.

The brand, however, continued to remain strong, even through, the downturn, increasing its marketshare to 4.8% this year through October. Consider this -- in 1998, Hyundai's share was a measly 0.6%.

What's new for Hyundai this year is its explosive growth in leasing penetration which in October was at 17.8% -- up from 3.1% last October.

Read More: http://www.dealer-magazine.com/home/single-article/leasing-pushes-hyundai-to-sales-records/1e18aa1231.html

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