Mazda has just announced a new design language that was given the nickname Kodo replace Nagare is known so far. Language Design show the hallmark of a brand in a particular era. Language design for one model but not the entire line-up has the same characteristics. Just look at Toyota Camry, Corolla and Vios or BMW X5, X3 and X1.
The purpose of language design to provide the traits that attract consumers.When two months ago announced an end to the era of the Mazda Nagare design language - reflected in the model CX9, CX7, Mazda6, Mazda2, Mazda5 until they conduct an internal competition to find a new design that ends at Ikuo Maeda, the new Mazda design chief.Apparently the competition was held ahead of schedule because they've managed to find a new Language design, but their deadlines upcoming Paris Motor Show. Mazda introduced a new concept car with a medium named Shinari Mazda Concept. This is the first car that carries the new Mazda design language, Kodo.
Mazda said when introducing the concept car Shinari Kodo that it brought also some design elements that will appear on Mazda cars or at least inspire future design elements of the future. Shinari Mazda Concept is a car-shaped four-door coupe with a hint of Mazda hopes to play in the same area with premium brands from Europe who had already been signed.In a separate occasion, Mazda also announced a new generation of machines that have a sporty performance but with equal efficiency hybrid. Mazda will apply these new machines starting next year. Be named Sky, Mazda utilizing direct injection technology to increase fuel efficiency by 30% by 2015 compared to 2008. Engine that uses gasoline to be called SKY-G while diesel yanga named SKY-D
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